For the launch of the new Seat Ateca, Triumph Group needed a distinctive sound format that could be easily replicated in all dealerships.
Strategic objective: to highlight, through sound, the character and innovative features of the vehicle.
Executive objective: to create a homogeneous and easily replicable sound experience.
Our solution: an original sound kit, containing all the sounds and execution techniques best suited to represent the character of Seat Ateca, accompanied by a service-proof execution manual.