About Us
media dressing
brand beats
Founded in 2008 by Paolo Petrillo, an architect and DJ, Media Dressing is a sound company specializing in sound design for events, brands, and spaces.
The Brand Beats division acts as a creative and executive partner capable of supporting agencies and brands in the creation of high-impact multisensory experiences, enhancing brand experiences.
Each project is born from the work of a multidisciplinary team that combines creative, technical, and consulting expertise. It is the combined contribution of these professionals, both on a human and professional level, that transforms each project into immersive, coherent, and identity-defining soundscapes, where creative sensitivity, design rigor, and live audio direction come together to create unique results.
Paolo Petrillo
Trained as an architect, a sound designer by vocation. Since his youth, Paolo has explored the power of sound as an emotional language, transforming listening into an experience and music into a narrative medium.
In the 1990s, he experienced the nightclub as a sensory laboratory, where the DJ was an emotion director. From there, a vision was born: to create custom “sound outfits” for environments, events, and brands.
Today, he leads Media Dressing Brand Beats with a style that combines musical craftsmanship, strategic thinking, and cultural sensitivity. At the center: people, emotions, ethics. Because every brand deserves a sound signature that represents, distinguishes, and makes it memorable.
case studies
media dressing brand beats
